TY  - JOUR
AB  - Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies.
VL  - 12
IS  - 2
SN  - 1525-383X
DO  - 10.1108/1525383X200400009
UR  - https://doi.org/10.1108/1525383X200400009
AU  - Gupta Vipin
AU  - Wang Jifu
PY  - 2004
Y1  - 2004/01/01
TI  - The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence
T2  - Multinational Business Review
PB  - Emerald Group Publishing Limited
SP  - 37
EP  - 58
Y2  - 2024/04/27
ER  -