TY - JOUR AB - Purpose– The purpose of this paper is to criticise ad hoc approaches to ethics in research and development in technology as descriptive and non‐ethical, and based upon a narrow conception of rationality.Design/methodology/approach– The approach deploys a theory of normativity that can incorporate values and a broad conception of rationality, in order to account for the relevance of issues for the addressees of normative injunctions.Findings– A normative approach is possible and required in order to implement ethics in research and development in technology.Originality/value– The approach draws together themes from current alternative approaches that each fail to deploy the full resources of the normative approach, and so fail to fully account for ethics. This approach identifies and moves beyond present limited approaches. VL - 9 IS - 3 SN - 1477-996X DO - 10.1108/14779961111167649 UR - https://doi.org/10.1108/14779961111167649 AU - Rainey Stephen AU - Goujon Philippe ED - Kutoma Wakunuma PY - 2011 Y1 - 2011/01/01 TI - Toward a normative ethics for technology development T2 - Journal of Information, Communication and Ethics in Society PB - Emerald Group Publishing Limited SP - 157 EP - 179 Y2 - 2024/04/19 ER -