Customer relationship management information systems (CRM‐IS) and the realisation of moral agency
Journal of Information, Communication and Ethics in Society
ISSN: 1477-996X
Article publication date: 4 May 2010
Abstract
Purpose
The purpose of this paper is to examine how the design of characteristics and use of practices incorporated in customer relationship management information systems (CRM‐IS) impact on the expression and realisation of moral agency within organisations.
Design/methodology/approach
The paper draws on the findings from an in‐depth UK case study of a CRM‐IS implementation.
Findings
The paper finds that some characteristics and practices within CRM‐IS can restrict the expression and realisation of moral agency in organisational life, resulting in a number of problems. For a greater consideration of MacIntyre's virtue ethics approach in order to respond to such challenges is argued.
Originality/value
The paper offers a relatively rare insight into the significance of the ethical issues arising from the organisational use of CRM‐IS and strategies. The paper should be of interest to managers, computer professionals and academics.
Keywords
Citation
Bull, C. and Adam, A. (2010), "Customer relationship management information systems (CRM‐IS) and the realisation of moral agency", Journal of Information, Communication and Ethics in Society, Vol. 8 No. 2, pp. 164-177. https://doi.org/10.1108/14779961011040578
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited