In light of the relation between culture and markets, an analysis of cultural evolution reveals that globalization will not lead to the homogenization of world cultures.
Volkman, R. (2006), "Dynamic traditions: why globalization does not mean homogenization", Journal of Information, Communication and Ethics in Society, Vol. 4 No. 3, pp. 145-154. https://doi.org/10.1108/14779960680000288Download as .RIS
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