Dynamic traditions: why globalization does not mean homogenization
Journal of Information, Communication and Ethics in Society
ISSN: 1477-996X
Article publication date: 1 August 2006
Abstract
In light of the relation between culture and markets, an analysis of cultural evolution reveals that globalization will not lead to the homogenization of world cultures.
Keywords
Citation
Volkman, R. (2006), "Dynamic traditions: why globalization does not mean homogenization", Journal of Information, Communication and Ethics in Society, Vol. 4 No. 3, pp. 145-154. https://doi.org/10.1108/14779960680000288
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited