Logoleadership: breathing life into loyalty and putting meaning back into work

Milton Mayfield (Professor of Management at the Texas A&M International University, Laredo, Texas, USA )
Jacqueline Mayfield (Associate Professor of Management in the Division of International Business and Technology Studies, Texas A&M International University, Laredo, Texas, USA)

Development and Learning in Organizations

ISSN: 1477-7282

Publication date: 10 February 2012



This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


There is an obvious, costly, and disheartening trend towards employee unhappiness at work. Popular culture abounds with symptoms. The Office, Bad Bosses, and Reggie Perrin television series make humor of this organizational malaise, which sadly spills into other life facets such as family, friends, and health. In response, there are plenty of quick fix solutions offered – such as superficial self‐help management books, motivational seminars, and organizational initiatives such as slogans, posters, and tee‐shirts. These efforts are for naught when one considers the 2000 Hudson Institute Study finding that a mere 42 percent of employees perceive their organizations as deserving their loyalty. Corroborating research has revealed continued low commitment and employee trust in recent years, with a 2011 MetLife survey showing that only 44 percent of small business employees felt company loyalty.

Practical implications

This paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



Mayfield, M. and Mayfield, J. (2012), "Logoleadership: breathing life into loyalty and putting meaning back into work", Development and Learning in Organizations, Vol. 26 No. 2, pp. 11-15. https://doi.org/10.1108/14777281211201178

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Copyright © 2012, Emerald Group Publishing Limited

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