TY - JOUR AB - Purpose– The article aims to exposes error in practice in HR and learning and development (L&D), particularly the habit of following the crowd and the lack of company specific practice.Design/methodology/approach– The article draws on a specific case of a highly successful company that did not follow the crowd.Findings– The case shows what can be done in practice.Research limitations/implications– Research was based on one case but it exemplifies an important issue.Practical implications– The implications for practice are the need for organization‐specific approaches to learning and development and the need to integrate individual development with organizational development.Originality/value– The article is new in using a real, unpublished case to expose the errors in HR and L&D strategy and practice. VL - 25 IS - 6 SN - 1477-7282 DO - 10.1108/14777281111173315 UR - https://doi.org/10.1108/14777281111173315 AU - Cunningham Ian PY - 2011 Y1 - 2011/01/01 TI - Learning and development functions still don't get it: beyond fads and sameness T2 - Development and Learning in Organizations: An International Journal PB - Emerald Group Publishing Limited SP - 4 EP - 5 Y2 - 2024/05/05 ER -