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Learning and development functions still don't get it: beyond fads and sameness

Ian Cunningham (Chairman of Strategic Developments International, Brighton, UK)

Development and Learning in Organizations

ISSN: 1477-7282

Article publication date: 4 October 2011




The article aims to exposes error in practice in HR and learning and development (L&D), particularly the habit of following the crowd and the lack of company specific practice.


The article draws on a specific case of a highly successful company that did not follow the crowd.


The case shows what can be done in practice.

Research limitations/implications

Research was based on one case but it exemplifies an important issue.

Practical implications

The implications for practice are the need for organization‐specific approaches to learning and development and the need to integrate individual development with organizational development.


The article is new in using a real, unpublished case to expose the errors in HR and L&D strategy and practice.



Cunningham, I. (2011), "Learning and development functions still don't get it: beyond fads and sameness", Development and Learning in Organizations, Vol. 25 No. 6, pp. 4-5.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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