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Sparking worker creativity: cultures where garden variety creativity can flourish

Milton Mayfield (Associate Professor of Management, based in the Division of International Business and Technology Studies, Sanchez School of Business, Texas A&M International University, Laredo, Texas, USA)

Development and Learning in Organizations

ISSN: 1477-7282

Article publication date: 21 August 2009




This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels.


Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed.


Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity.


The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.



Mayfield, M. (2009), "Sparking worker creativity: cultures where garden variety creativity can flourish", Development and Learning in Organizations, Vol. 23 No. 5, pp. 10-14.



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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