TY - JOUR AB - Purpose– The purpose of this paper is to outline how a Gestalt approach to coaching which makes use of the paradoxical theory of change can lead to personal growth and development.Design/methodology/approach– Provides an overview of the key concepts of paradoxical coaching and a case study to illustrate the method.Findings– The application of the paradoxical theory of change accesses the personal change process of the coachee and leads to improved performance.Originality/value– The article provides an alternative perspective to the more widespread behaviorally‐based coaching approaches. VL - 22 IS - 4 SN - 1477-7282 DO - 10.1108/14777280810886382 UR - https://doi.org/10.1108/14777280810886382 AU - Chidiac Marie‐Anne ED - Anne Gimson PY - 2008 Y1 - 2008/01/01 TI - A Gestalt perspective of coaching: a case for being more yourself T2 - Development and Learning in Organizations: An International Journal PB - Emerald Group Publishing Limited SP - 15 EP - 16 Y2 - 2024/03/29 ER -