As a firm that supplies 41 countries and over 65 million clients, Spanish telecommunications operator Telefonica has a lot of staff to train. What is more, in a business climate where fewer and fewer organizations can promise life‐long employment, Telefonica has to keep staff interested, committed and motivated.
(2004), "Telefonica’s virtual training turnaround: Increasing employability through e‐learning functions", Development and Learning in Organizations, Vol. 18 No. 6, pp. 21-22. https://doi.org/10.1108/14777280410564211
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