Telefonica’s virtual training turnaround

Development and Learning in Organizations

ISSN: 1477-7282

Publication date: 1 December 2004


As a firm that supplies 41 countries and over 65 million clients, Spanish telecommunications operator Telefonica has a lot of staff to train. What is more, in a business climate where fewer and fewer organizations can promise life‐long employment, Telefonica has to keep staff interested, committed and motivated.



(2004), "Telefonica’s virtual training turnaround", Development and Learning in Organizations, Vol. 18 No. 6, pp. 21-22.

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