Strategic planning is a management process preparing executives’ minds for identifying major opportunities within the organization that impact future decisions. This planning process entails managerial choices and signals organizational commitment to specific markets, competitive approaches, and methods of operation.
Pool, S.W. (2004), "Prepared minds: Developing executives for success in the strategic planning process", Development and Learning in Organizations, Vol. 18 No. 5, pp. 14-16. https://doi.org/10.1108/14777280410554951
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