TY - JOUR AB - Purpose– Cape and Barkham's practice improvement model (PIM) describes how healthcare systems can be designed to facilitate the usage of self‐generated clinical outcomes in the delivery of subsequent interventions. This article aims to describe the application of the PIM in the implementation of group‐based cognitive‐behavioural therapy, for clients referred from Primary Care with anxiety disorders.Design/methodology/approach– The groups were evaluated using and pre‐ and post‐intervention design using a variety of validated measures of psychological functioning as part of a wider audit and evaluation system. The conclusions drawn from the audit and evaluation system, in the form of PIMs, were fed‐back into the design of successive groups in the attempt to increase subsequent effectiveness. Group 1 had no PIM applied, group 2 had a single PIM applied and group 3 had two PIMs applied.Findings– The introduction of the single PIM for group 2 increased the effectiveness of clinical outcomes, while for group 3, the introduction of two PIMs increased effectiveness again in comparison to group 1, but not in comparison to group 2.Practice implications– The results indicate that the active use of feedback of outcomes from interventions conducted can be utilised to design and then evaluate the application of resultant PIMs. This represents attempts to introduce and operationalise the concept of continuous quality improvement in the delivery of a clinical service.Originality/value– The evaluation of PIMs is in its practical and methodological infancy and this initiative represents the first attempt to utilise PIMs in the design of Primary Care psychological services. VL - 10 IS - 3 SN - 1477-7274 DO - 10.1108/14777270510612848 UR - https://doi.org/10.1108/14777270510612848 AU - Kellett Stephen AU - Clarke Suzanne AU - Matthews Linda PY - 2005 Y1 - 2005/01/01 TI - Continuous quality improvement using a practice improvement model T2 - Clinical Governance: An International Journal PB - Emerald Group Publishing Limited SP - 206 EP - 211 Y2 - 2024/04/25 ER -