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Organizational and management strategies in response to US market trends

Kristina L. Guo (Health Services Administration, Florida International University, Miami, Florida, USA)

Journal of Health Organization and Management

ISSN: 1477-7266

Article publication date: 1 October 2004



This paper describes major trends in the health care market. They include increased health care costs, the growth of managed care, emphasis on quality of care, consumer choice and the growth of the elderly and uninsured populations. The relationship between cost, quality, managed care and choice are explored in the Medicare and Medicaid programs. A clearer understanding of these trends enables managers in health care organizations to make strategic decisions resulting in organizations' survival and growth.



Guo, K.L. (2004), "Organizational and management strategies in response to US market trends", Journal of Health Organization and Management, Vol. 18 No. 5, pp. 370-379.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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