The US Supreme Court has stated, “The content of the Internet is a diverse as human thought.” It may also be surmised that the Internet is nothing more than a new medium and that the application of competition law to the Internet may be as broad as all of competition law itself. The diversity of the Internet constitutes a guide to finding thoughtful competition law solutions to e‐commerce phenomena under EU law in (i) merger control, (ii) horizontal and vertical restraints analysis under Article 81 EC (exclusive distribution, selective distribution, music licensing), (iii) abuse of dominant position under Article 82 EC.
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