This case study aims to explore how coaching capability and leadership behaviors were developed at Ageas UK in order to improve business performance and create a cultural change at all levels of the organization.
Following its introduction in early 2010, the Full Potential Group “High performance through coaching” program continues to deliver highly‐pragmatic, experiential and business focused workshops across the Ageas UK management teams. The workshops incorporate a two‐day session together with a one‐day follow‐up six to eight weeks later.
With close to 150 of its management community having taken part in the program to date and receiving ongoing support from L&D to cascade and sustain the key principles, the return on investment at Ageas UK has been significant. Business performance gains from both a sales revenue and customer “upgrade” perspective have been considerable and managers are feeling more empowered and better able to lead, guide and support their teams.
The article shows that the key success factors for embedding coaching into Ageas' company culture and making it stick long‐term are: pro‐active support from the board and senior management teams; fully aligning the coaching program to the Ageas UK business strategy; creating a “full potential” transformational attitude and mindset of continual development and improvement; and executing a comprehensive sustainability plan.
Gaskell, C., Logan, J. and Nicholls, L. (2012), "Igniting business performance through transformational coaching", Strategic HR Review, Vol. 11 No. 1, pp. 18-24. https://doi.org/10.1108/14754391211186278Download as .RIS
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