TY  - JOUR
AB  - This collection of case studies and advisory steps is taken from Melcrum’s recent research report “Mastering Audience Segmentation” and provides an overview of how HR and communications can work together to shape the way an organization communicates with its different employee groups.
VL  - 6
IS  - 2
SN  - 1475-4398
DO  - 10.1108/14754390780000951
UR  - https://doi.org/10.1108/14754390780000951
AU  - Waite Annie
PY  - 2007
Y1  - 2007/01/01
TI  - HR’s role in audience segmentation: How employee segmentation can help HR create tailored programs for its different employee groups
T2  - Strategic HR Review
PB  - Emerald Group Publishing Limited
SP  - 16
EP  - 19
Y2  - 2024/09/23
ER  -