HR’s role in audience segmentation: How employee segmentation can help HR create tailored programs for its different employee groups

Abstract

This collection of case studies and advisory steps is taken from Melcrum’s recent research report “Mastering Audience Segmentation” and provides an overview of how HR and communications can work together to shape the way an organization communicates with its different employee groups.

Citation

Waite, A. (2007), "HR’s role in audience segmentation: How employee segmentation can help HR create tailored programs for its different employee groups", Strategic HR Review, Vol. 6 No. 2, pp. 16-19. https://doi.org/10.1108/14754390780000951