Managing Sepracor’s employment brand: Tracking the employment brand’s contribution to business strategy

Abstract

Sepracor, a pharmaceuticals provider, introduced a strategic plan to help develop an employment brand and support its growth. Regina DeTore, Sepracor’s VP of HR, and David Jackson, Mercer communication consultant, explain the step‐by‐step process the company used to build and manage a measurably effective and enduring employment brand.

Citation

DeTore, R. and Jackson, D. (2006), "Managing Sepracor’s employment brand: Tracking the employment brand’s contribution to business strategy", Strategic HR Review, Vol. 5 No. 6, pp. 20-23. https://doi.org/10.1108/14754390680000922