AstraZeneca needed to refresh its internal customer relations processes from its outdated paper‐based communication model. Using a centralized delivery model, the company increased its efficiency, improved internal customer service and ultimately, cut costs.
Hayward, S. (2006), "Transforming HR for strategic impact at AstraZeneca: How centralized HR support improved internal customer service", Strategic HR Review, Vol. 5 No. 2, pp. 16-19. https://doi.org/10.1108/14754390680000861Download as .RIS
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