HR’s role in developing brand personality ‐ An interview with Diane Gayeski
Abstract
With one foot in HR and training, and the other in communication, Diane Gayeski is well placed to understand the strategic role HR has to play in aligning corporate culture with the external brand. Here she explains to Bob Gorman why the best place for HR professionals to start is by taking the marketing vice‐president to lunch.
Keywords
Citation
Gorman, B. (2005), "HR’s role in developing brand personality ‐ An interview with Diane Gayeski", Strategic HR Review, Vol. 4 No. 3, pp. 20-23. https://doi.org/10.1108/14754390580000605
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited