HR’s role in developing brand personality ‐ An interview with Diane Gayeski

Abstract

With one foot in HR and training, and the other in communication, Diane Gayeski is well placed to understand the strategic role HR has to play in aligning corporate culture with the external brand. Here she explains to Bob Gorman why the best place for HR professionals to start is by taking the marketing vice‐president to lunch.

Citation

Gorman, B. (2005), "HR’s role in developing brand personality ‐ An interview with Diane Gayeski", Strategic HR Review, Vol. 4 No. 3, pp. 20-23. https://doi.org/10.1108/14754390580000605