TY  - JOUR
AB  - Purpose–This paper aims to examine how to further embed CSR thinking and practice into corporations, particularly in emerging markets, by reviewing and drawing similarities between key issues faced by all senior managers, namely ethics, leadership, personal responsibility and trust.Design/methodology/approach–This paper presents a conceptual exploration of global CSR practices using social psychology and overlays this concept with strategic and institutional theory in order to encourage new ways of thinking about CSR adoption, especially in emerging markets.Findings–The paper reveals the importance of shareholder needs on global corporate decision making and applies alternative conceptual models to help businesses to devise better CSR practices and individuals to align their actions to their own values.Originality/value–This paper strongly argues for blending different theoretical foundations from the management and organization literature in order to draw comparisons between current global CSR practice and the potential for its further adoption in emerging markets.
VL  - 11
IS  - 4
SN  - 1472-0701
DO  - 10.1108/14720701111159307
UR  - https://doi.org/10.1108/14720701111159307
AU  - Isaac Mostovicz E.
AU  - Kakabadse Andrew
AU  - Kakabadse Nada K.
ED  - Gilbert Lenssen
ED  - Yury Blagov
ED  - David Bevan
PY  - 2011
Y1  - 2011/01/01
TI  - The four pillars of corporate responsibility: ethics, leadership, personal responsibility and trust
T2  - Corporate Governance: The international journal of business in society
PB  - Emerald Group Publishing Limited
SP  - 489
EP  - 500
Y2  - 2024/04/24
ER  -