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In search of new organizational values: the irruption of beauty in an entrepreneurial creation

Hervé Colas (Professor in entrepreneurship at the Reims Management School since 1997, after having been a management controller in Germany for the Thomson Multimedia group from 1988‐1991, and both a consultant and CEO of CHD Consultants. His research concentrates on symbols and aesthetics in management and managerial representations, trying to find similar roots in his previous experience as an entrepreneur and his present hobby as a painter. Tel: 00 33 3 26 77 47 47, Fax: 00 33 3 26 04 69 63, E‐mail: herve.colas@reims‐

Corporate Governance

ISSN: 1472-0701

Article publication date: 1 April 2005


The general aim of this paper is to shift the interest in two particular stakeholders, the entrepreneur and the company itself, from a vision based on a company perceived as a stock package towards an aesthetic perception of its creation. It intends to link creative entrepreneurship and creativity in the arts. Emanating from the phenomenological thought of Maurice Merleau‐Ponty on artistic vision, this research intends to read the motivations of a creator by a calling, that amounts to a counter‐gift to the beauty of the world. This motivation to create can be articulated in two non‐financial impulses: to dis‐cover and to correct. A sketch portrait of a French entrepreneur is depicted to illustrate the urge to create a small business. A stakeholder understanding is suggested, taking into account schutzian multiple orders of reality.



Colas, H. (2005), "In search of new organizational values: the irruption of beauty in an entrepreneurial creation", Corporate Governance, Vol. 5 No. 2, pp. 78-88.



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