Focuses on “big business” and what is seen as its growing influence on the state of the world and argues that increasing globalization is posing significant challenges that require new thinking about global governance, particularly with regard to international trade. Businesses are required to operate within legislative and economic frameworks created by governments and should be helped to develop global, values‐based systems of management rooted in internationally accepted principles. Concludes that corporate social responsibility will only make a visible difference if the concept is fully integrated into corporate principles and practices, and if progress is monitored over time.
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