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The boardroom agenda: developing the innovative organisation

Simon Knox (Simon Knox is Professor of Brand Marketing at the Cranfield School of Management, UK and is a consultant to a number of multinational companies including McDonald’s, BT, DiverseyLever and the Exel Group.)

Corporate Governance

ISSN: 1472-0701

Article publication date: 1 March 2002



Explores the distinctive behaviours and organizational capabilities which enable firms to innovate successfully. Identifies four aspects of innovation which sustain the firm’s abilities to deliver superior customer value. These are: culture and climate; the management of assets and capabilities; structure and controls; and new product and process development. Argues that the over‐reliance on the traditional approach to innovation – the development of new products and services – is too limited a view and may even be preventing business leaders from adopting this broader, organisational approach where the contribution from each area of the business can be multiplicative when kept in balance. Finally, issues the role of business leaders in removing barriers to innovation and nurturing a multi‐faceted approach across the firm and draws conclusions.



Knox, S. (2002), "The boardroom agenda: developing the innovative organisation", Corporate Governance, Vol. 2 No. 1, pp. 27-36.




Copyright © 2002, MCB UP Limited

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