TY - JOUR AB - Purpose– This article aims to reflect on the role of prevention with respect to active ageing and why early action and intervention to promote active ageing at a societal, familial and personal level has potentially become somewhat of a necessity.Design/methodology/approach– The article is the observations of injury prevention and contemporary active ageing initiatives in the UK from a practitioner's perspective.Findings– The potential contribution of prevention towards optimised active ageing has frequently been recognised and supported by studies and programs from around the world. This article supports the theme that prevention can play an important role in promoting active ageing.Originality/value– The article provides a simple and structured reflection upon the potential role of injury prevention in active ageing and also provides a framework for further analysis and discussion. VL - 13 IS - 4 SN - 1471-7794 DO - 10.1108/14717791211286986 UR - https://doi.org/10.1108/14717791211286986 AU - Minett Christopher ED - Stephen Burke PY - 2012 Y1 - 2012/01/01 TI - Prevention better than cure for optimised active ageing T2 - Quality in Ageing and Older Adults PB - Emerald Group Publishing Limited SP - 291 EP - 300 Y2 - 2024/04/25 ER -