TY  - JOUR
AB  - Purpose– The purpose of this paper is to present a case study about a young entrepreneur who is attempting to build a regional ice cream empire, similar to that of the Good Humor Company in the twentieth century.Design/methodology/approach– The case was developed through interviews with the owner, and through secondary research articles on this and related topics.Findings– The case describes the start‐up of York's Best Ice Cream, and the challenges encountered by a young entrepreneur, who is still building business knowledge and financial credibility. After several years, Devon, the owner, has choices to make about if and how to continue the growth of this company.Originality/value– The case is well suited for use in undergraduate or graduate courses in entrepreneurship, new venture creation, new venture management, entrepreneurial marketing, or marketing courses such as brand development and management.
VL  - 12
IS  - 2
SN  - 1471-5201
DO  - 10.1108/14715201011090611
UR  - https://doi.org/10.1108/14715201011090611
AU  - Woodall Jefrey R.
AU  - Azriel Jay A.
AU  - Patnode Gerald
PY  - 2010
Y1  - 2010/01/01
TI  - York's Best Ice Cream Company: building a regional brand
T2  - Journal of Research in Marketing and Entrepreneurship
PB  - Emerald Group Publishing Limited
SP  - 153
EP  - 167
Y2  - 2024/04/24
ER  -