Reflections on methodologies for research at the marketing/entrepreneurship interface

Abstract

Purpose

The first issue of Journal of Research in Marketing and Entrepreneurship discusses methodologies for research at the marketing/entrepreneurship interface (MEI) in the years between 1986 and 1998, based on the published symposia proceedings (the “Blue Books” edited annually by Gerry Hills with others from 1986). The purpose of this paper is to consider research at the MEI and summarises some of the methodologies that are used in this field.

Design/methodology/approach

This paper carries out an overview of the different types of methodologies used to investigate marketing and entrepreneurship at the interface.

Findings

The paper illustrates that research at the MEI is alive and well, it has taken large strides in the last 25 years. There are a large range of research designs and methodologies to choose from and researchers are encouraged to continue to be innovative in their approaches to studying entrepreneurs/owners/managers and how, why, when and where they do business.

Originality/value

This paper shows that research continues to develop and expand at the MEI. There is much yet to learn.

Citation

Gilmore, A. (2010), "Reflections on methodologies for research at the marketing/entrepreneurship interface", Journal of Research in Marketing and Entrepreneurship, Vol. 12 No. 1, pp. 11-20. https://doi.org/10.1108/14715201011060876