TY  - JOUR
AB  - Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers insights from the buyer perspective. The authors present these findings and propose implications for the supplier/buyer relationship.
VL  - 6
IS  - 1
SN  - 1471-5201
DO  - 10.1108/14715200480001353
UR  - https://doi.org/10.1108/14715200480001353
AU  - Patrick Michelle L.
AU  - Miller Gina L.
PY  - 2004
Y1  - 2004/01/01
TI  - Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors
T2  - Journal of Research in Marketing and Entrepreneurship
PB  - Emerald Group Publishing Limited
SP  - 33
EP  - 43
Y2  - 2024/04/25
ER  -