This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.
Fillis, I. (2001), "Post Millennial Meanderings on the Culture of Creativity", Journal of Research in Marketing and Entrepreneurship, Vol. 3 No. 2, pp. 75-81. https://doi.org/10.1108/14715200180001478Download as .RIS
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