TY  - JOUR
AB  - In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge‐based firms (EKFs). According to the perspective presented in this work, in such firms, the management of the interface is strictly related to ensuring a suitable balance of market and technological innovation capabilities throughout each phase of firm’s life. In order to contribute to the debate in this research area, the authors propose a theoretical framework based on both organizational configuration and resource‐based theories. Within this theoretical framework, a methodology to evaluate firm’s innovation capabilities based on the use of fuzzy logic is described. The proposed methodology was tested in a field analysis whose results are presented in the paper. On the basis of these empirical results, some useful indications and practical lessons concerning the relationships between marketing/entrepreneurship and innovation in small innovative firms are discussed.
VL  - 3
IS  - 1
SN  - 1471-5201
DO  - 10.1108/14715200180001475
UR  - https://doi.org/10.1108/14715200180001475
AU  - Capaldo Guido
AU  - Iandoli Luca
AU  - Raffa Mario
AU  - Zollo Guiseppe
PY  - 2001
Y1  - 2001/01/01
TI  - Managing the Marketing/Entrepreneurship Interface in Small Knowledge‐Based Firms: A Methodological Approach
T2  - Journal of Research in Marketing and Entrepreneurship
PB  - MCB UP Ltd
SP  - 18
EP  - 38
Y2  - 2024/05/04
ER  -