TY  - JOUR
AB  - Based on a series of thoughts, heavily influenced by the sun and rum, this paper attempts to synthesise a number of disparate influences including micro‐businesses in Barbados, marketing in rapid growth markets, mainstream texts, and creativity in marketing and in smaller firms. This journey is undertaken in order to seek inspiration for a theory of small firm marketing but questions are raised as to how far one all encompassing theory is either possible or desirable.
VL  - 2
IS  - 3
SN  - 1471-5201
DO  - 10.1108/14715200080001551
UR  - https://doi.org/10.1108/14715200080001551
AU  - McAuley Andrew
PY  - 2000
Y1  - 2000/01/01
TI  - Micro and Small Firm Marketing A Pre‐Millennium Muse from Paradise
(Already out of date!)
T2  - Journal of Research in Marketing and Entrepreneurship
PB  - MCB UP Ltd
SP  - 282
EP  - 290
Y2  - 2024/04/26
ER  -