The purpose of this paper is to provide insight into the adoption process of innovative asphalt equipment in road construction and how the level of knowledge as characterised by the level of education in the companies affects this process. The emphasis is on equipment used for transporting asphalt from asphalt plant to construction site or at the construction site itself. It is assumed that the uptake of this equipment is influenced by the radicality of the innovation and the company's level of education.
In this research, the innovation behaviour of construction companies is assessed through a case study, an expert opinion, and an industry survey (of which 55 per cent of the total population participated).
The results show that on average, experts and companies alike give more radical equipment innovations less adoption chances. Companies prefer to make minor improvements and perceive no benefits in implementing a risky radical equipment innovation. Companies that have a higher level of knowledge are found to show a more positive and professional attitude towards implementing innovative asphalt equipment.
The defined knowledge is restricted to the formal level of education of both management and the firm in one part of the construction industry. The knowledge indicator used in this study has a high validity (it is easy to measure). Further research could focus on other types of knowledge affecting innovation adoption in other parts of the construction industry.
The value of this study is that it addresses the important questions of how managers of construction firms select equipment and how it is affected by the level of knowledge.
Habets, T., Voordijk, H. and van der Sijde, P. (2011), "The adoption of innovative asphalt equipment in road construction", Construction Innovation, Vol. 11 No. 2, pp. 229-245. https://doi.org/10.1108/14714171111124185Download as .RIS
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