The role of corporate reputation in developing relational capital

Gregorio Martín de Castro (Departamento de Organización de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid, Madrid, Spain)
Pedro López Sáez (Departamento de Organización de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid, Madrid, Spain)
José Emilio Navas López (Departamento de Organización de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid, Madrid, Spain)

Journal of Intellectual Capital

ISSN: 1469-1930

Publication date: 1 December 2004

Abstract

In the present business landscape, relations between firms are one of the most valuable assets. This work points out the main agents to which firms are related, and which build up their relational capital. This proposal highlights the gathering of agents in different levels; one of them constituted by the relations with customers, suppliers, partners, and investors; and the second one related to the relations with state or public sector entities, regulatory institutions, and with the community, as part of a wider or more general environment. Once presented, relational capital, the strategic relevance of corporate reputation is discussed, with a trigger and moderator role for all the previously mentioned relations.

Keywords

Citation

Martín de Castro, G., López Sáez, P. and Emilio Navas López, J. (2004), "The role of corporate reputation in developing relational capital", Journal of Intellectual Capital, Vol. 5 No. 4, pp. 575-585. https://doi.org/10.1108/14691930410567022

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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