TY  - JOUR
AB  - Purpose– Expert and novice readers tag documents with different descriptions; this study is intended to discover which readers would generate the most reliable and most representative sets of tags.Design/methodology/approach– One group of experts and one group of novices were recruited. These two groups were asked to provide tags for document bookmarks in a Mozilla Firefox browser. In the experimental analysis we defined two measures – similarity and relevance – to describe the differences between the two groups.Findings– Tags chosen by experts yielded better similarity and relevance values in all analyses. Tags chosen by the expert group had higher commonality in pairwise similarity analysis; moreover, the relevance analysis showed that tags chosen by experts reflected better understanding of the content.Originality/value– Tagging behavior has become highly popular on the web, and its study has commercial merit. Tags from experts represent the structure behind the knowledge involved; expert representation may be vastly more helpful than novice representation for promoting understanding of content in an era characterized by an explosion of information.
VL  - 35
IS  - 2
SN  - 1468-4527
DO  - 10.1108/14684521111128041
UR  - https://doi.org/10.1108/14684521111128041
AU  - Tsai Li‐Chen
AU  - Hwang Sheue‐Ling
AU  - Tang Kuo‐Hao
PY  - 2011
Y1  - 2011/01/01
TI  - Analysis of keyword‐based tagging behaviors of experts and novices
T2  - Online Information Review
PB  - Emerald Group Publishing Limited
SP  - 272
EP  - 290
Y2  - 2024/04/23
ER  -