Search engines are used to locate information on the Web, but they cannot always adequately meet the information needs of users. Some schemes have been developed to solve this problem and meta‐tags are one of them. This article provides a comprehensive definition of meta‐tags and explains their function. Then, the possible attributes of meta‐tags and the most important meta‐tags are introduced in detail. It concludes that, although the meta‐tag has shortcomings, as do other schemes of information organizing, it can help improve the retrievability of information on the Web, and should be utilised by Web masters and search engine designers.
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