An Internet service provider is examined, along with the factors that should be considered when entering the ISP market. The global Internet scenario is discussed regarding the phases of the Internet in India, i.e. pre and post commercialisation. The main players are described: ERNET, NICNET, STPI, VSNL, MTNL, Satyam Infoway and Bharti‐BT. The financial and legal implications are highlighted in the Indian context. Many companies entered the nascent ISP business in India due to deregulation. Building local content, foreknowledge of new Internet technologies, connecting issues, competitiveness, etc. would help in their sustainability.
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