TY  - JOUR
AB  - Purpose– The authors led an interdisciplinary team that developed recommendations for building a “culture of environmental sustainability” at the University of Michigan (UM), and the purpose of this paper is to provide guidance on how other institutions might promote pro‐environmental behaviors on their campuses.Design/methodology/approach– The authors synthesize research on fostering environmental behavior, analyze how current campus sustainability efforts align with that research, and describe how they developed research‐based recommendations to increase environmental sustainability on the UM campus.Findings– Analyses of prior research suggest that there are five factors that influence individuals' pro‐environment behaviors: knowledge of issues; knowledge of procedures; social incentives; material incentives; and prompts/reminders. Given these factors, UM should pursue three types of activities to support the development of pro‐environment behaviors: education, engagement, and assessment.Practical implications– The specific recommendations in this report are for the University of Michigan. However, other institutions interested in fostering a culture of environmental sustainability might benefit from undertaking similar comprehensive assessments of how they could support community members' development of pro‐environment behavior and knowledge.Originality/value– The paper builds on prior research to offer a new vision for how to develop a culture of environmental sustainability on a large university campus.
VL  - 13
IS  - 4
SN  - 1467-6370
DO  - 10.1108/14676371211262317
UR  - https://doi.org/10.1108/14676371211262317
AU  - Levy Brett L.M.
AU  - Marans Robert W.
PY  - 2012
Y1  - 2012/01/01
TI  - Towards a campus culture of environmental sustainability: Recommendations for a large university
T2  - International Journal of Sustainability in Higher Education
PB  - Emerald Group Publishing Limited
SP  - 365
EP  - 377
Y2  - 2024/09/22
ER  -