TY  - JOUR
AB  - Studies the problem of forecasting demand on the article level in a competitive consumer goods market. First the conventional approach to forecasting is discussed. A number of weak points of the demand forecasting unit approach are identified. Next, a new approach to forecasting based on applying scaling models, is presented. The method is then tried out and evaluated in the context of a real life business case. Shows that the advantage of the assortment forecasting process is its simplicity and strong means for feedback. Combined with a strong focus on consumer values, the method has potential to produce reliable forecast based on promotion and assortment change inputs.
VL  - 4
IS  - 3
SN  - 1463-7154
DO  - 10.1108/14637159810231027
UR  - https://doi.org/10.1108/14637159810231027
AU  - Holmström Jan
PY  - 1998
Y1  - 1998/01/01
TI  - Handling product range complexity A case study on re‐engineering demand forecasting
T2  - Business Process Management Journal
PB  - MCB UP Ltd
SP  - 241
EP  - 258
Y2  - 2024/04/25
ER  -