TY - JOUR AB - Purpose– The purpose of this paper is to align accountability and responsibility of each level of the organization and to establish internal and external customer supplier relationships and performance criteria.Design/methodology/approach– Major processes within each natural work team are analyzed to establish efficiency and effectiveness requirements.Findings– Major improvement in employee morale and internal customer satisfaction.Research limitations/implications– Comprehensive complete implementation limited to only a few organizations. Conceptual approach widely accepted.Practical implications– The paper establishes individual performance indicators for every natural work team within the organization.Social implications– The paper provides each worker with a understanding of the natural work team's customer and the activities within the natural work team.Originality/value– The paper shows that through the establishment of individual performance indicators, the natural work teams are allowed to focus on high payback improvements. VL - 18 IS - 4 SN - 1463-7154 DO - 10.1108/14637151211253774 UR - https://doi.org/10.1108/14637151211253774 AU - Harrington H. James PY - 2012 Y1 - 2012/01/01 TI - Area activity analysis (AAA): a key 1990s tool put on the back burner T2 - Business Process Management Journal PB - Emerald Group Publishing Limited SP - 644 EP - 654 Y2 - 2024/04/19 ER -