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A simplified approach to strategic planning: Practical considerations and an illustrated example

Mike Schraeder (Department of Management, College of Business, Auburn University, Auburn, Alabama, USA)

Business Process Management Journal

ISSN: 1463-7154

Article publication date: 1 March 2002

9233

Abstract

Examines the strategic planning process as well as some practical issues associated with strategic planning. Specific emphasis is placed on a simplified approach to strategic planning. The relationship between strategic planning and performance is discussed. A brief overview of common approaches used to develop strategic plans is also provided. An overview of the development of a preliminary strategic plan for a growing health care organization is discussed to assist practitioners in their planning efforts. Given that the illustration is for an initial strategic plan, an examination of performance implications was not possible. However, practical implications and some of the lessons learned are discussed.

Keywords

Citation

Schraeder, M. (2002), "A simplified approach to strategic planning: Practical considerations and an illustrated example", Business Process Management Journal, Vol. 8 No. 1, pp. 8-18. https://doi.org/10.1108/14637150210418601

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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