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The German cellular market: a case of involuntary competition?

Philipp M. Nattermann (McKinsey & Company, Inc, 55 East 52nd Street, New York, NY 10055‐0183, USA)

info

ISSN: 1463-6697

Article publication date: 1 August 1999

195

Abstract

Examines empirical evidence of firm behaviour over time in Germany’s cellular market. Shows operators concentrated initially on product characteristics competition, to avoid price competition. Posits decreasing degrees of product differentiation, not increasing operator numbers, was the chief cause of price decline.

Keywords

Citation

Nattermann, P.M. (1999), "The German cellular market: a case of involuntary competition?", info, Vol. 1 No. 4, pp. 355-365. https://doi.org/10.1108/14636699910801124

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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