The price of telecom competition: counting the cost of advertising and promotion

Abstract

Considers some costs with regard to long distance telephone services in the USA, particularly advertising and promotional expenses for US long distance telephone services between 1988 and 1997. Discusses shaping competition and advertising and promotional expenses, using Tables to give added emphasis. Concludes it is important to seek facts and make policy pragmatically.

Citation

Galbi, D.A. (1999), "The price of telecom competition: counting the cost of advertising and promotion", info, Vol. 1 No. 2, pp. 133-139. https://doi.org/10.1108/14636699910800972