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Privacy by Design: an alternative to existing practice in safeguarding privacy

Marc van Lieshout (Senior Scientist and Programme Manager of Societal and Economic Impact of ICT at TNO, Delft, The Netherlands)
Linda Kool (Researcher at TNO, Delft, The Netherlands)
Bas van Schoonhoven (Researcher at TNO, Delft, The Netherlands)
Marjan de Jonge (Consultant at TNO, Delft, The Netherlands)


ISSN: 1463-6697

Article publication date: 27 September 2011




The purpose of this paper is to develop/elaborate the concept Privacy by Design (PbD) and to explore the validity of the PbD framework.


Attention for alternative concepts, such as PbD, which might offer surplus value in safeguarding privacy, is growing. Using PbD to design for privacy in ICT systems is still rather underexplored and requires substantial conceptual and empirical work to be done. The methodology includes conceptual analysis, empirical validation (focus groups and interviews) and technological testing (a technical demonstrator was build).


A holistic PbD approach can offer surplus value in better safeguarding of privacy without losing functional requirements. However, the implementation is not easily realised and confronted with several difficulties such as: potential lack of economic incentives, legacy systems, lack of adoption of trust of end‐users and consumers in PbD.


The article brings together/incorporates several contemporary insights on privacy protection and privacy by design and develops/presents a holistic framework for Privacy by Design framework consisting of five building blocks.



van Lieshout, M., Kool, L., van Schoonhoven, B. and de Jonge, M. (2011), "Privacy by Design: an alternative to existing practice in safeguarding privacy", info, Vol. 13 No. 6, pp. 55-68.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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