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Determinants of broadband internet access take‐up: country level drivers

Nejc M. Jakopin (Head of Support Unit Corporate Strategy and Program Management, E‐Plus Mobilfunk, Düsseldorf, Germany)
Andreas Klein (Academic Assistant at the Chair of Marketing at Mercator School of Management, University of Duisburg‐Essen, Duisburg, Germany)


ISSN: 1463-6697

Article publication date: 16 August 2011




Diffusion levels of broadband internet access vary across triad countries and emerging markets alike. Major industrialised nations face criticism for allegedly “lagging behind” in broadband development. This study aims to highlight drivers of broadband take‐up that help explain and properly evaluate the diffusion situation of a country.


The study investigates worldwide broadband internet access take‐up in terms of fixed and mobile broadband penetration and broadband launch lead time by drawing on a wide range of variables of which some have not been examined in previous studies (e.g. home office workers, service sector activities or local call prices).


Results show that broadband internet take‐up significantly benefits from economic prosperity and computer penetration. Moreover, general regulatory quality has a significant influence. The effect of other regulatory and market environment variables is declining over time with associations becoming insignificant in 2009 data.

Research limitations/implications

Further research based on findings and limitations of the present study should incorporate quality of broadband, more accurate/differentiated measurement of broadband, conditionality, moderating effects, non‐linearity, as well as broadband implications for economic development.


This study covers a broad set of indicators and includes time lags in multivariate analysis to generate a holistic picture of broadband development drivers and their relevance over time.



Jakopin, N.M. and Klein, A. (2011), "Determinants of broadband internet access take‐up: country level drivers", info, Vol. 13 No. 5, pp. 29-47.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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