TY - JOUR AB - Purpose–The purpose of this paper is to present the main results of a comparative policy analysis about the introduction and development of digital terrestrial television in the United Kingdom and Spain.Design/methodology/approach–After outlining the main policy responses forged in each case study, different national DTT models are suggested, described and compared. Similarities and differences are summarized and, finally, a conclusion is offered to explain why the service unfolded uniquely in each country.Findings–The economic and technological dynamics of the television industry as a whole affected differently the development of DTT in the case studied since they were mediated by particular socio‐political systems.Research limitations/implications–Owing to the fact that the paper presents a summary of a major research project, it does not offer in‐depth detail of the main findings.Originality/value–The study belongs to the expanding area of comparative research and adopts a case study approach. VL - 10 IS - 3 SN - 1463-6697 DO - 10.1108/14636690810874386 UR - https://doi.org/10.1108/14636690810874386 AU - Trinidad García Leiva Maria PY - 2008 Y1 - 2008/01/01 TI - DTT in the UK and Spain: a comparative policy analysis (1998‐2006) T2 - info PB - Emerald Group Publishing Limited SP - 39 EP - 50 Y2 - 2024/04/25 ER -