Business model choices for value creation of mobile services

Abstract

Purpose

This paper aims to explore the link between business model decisions and customer value creation for mobile services.

Design/methodology/approach

An empirical survey was conducted of 54 service provider professionals across six mobile services.

Findings

The paper reveals that there is a categorization of mobile services according to extrinsic and intrinsic effects on end‐user values. Mobile specificity is found to be the most influential business model option. The research model was found to be adequate for empirical studies.

Research limitations/implications

This is an explorative study.

Practical implications

The findings of this study can be used by service providers of mobile services to choose options that improve the customer value of a service.

Originality/value

This paper is a new economic study of the link between a business model and performance based on end‐user values. It is of value for service providers and researchers.

Citation

Methlie, L.B. and Pedersen, P.E. (2007), "Business model choices for value creation of mobile services", info, Vol. 9 No. 5, pp. 70-85. https://doi.org/10.1108/14636690710816462