Broadband pricing strategies

Phillippa Biggs (Market Analyst and Tim Kelly is the Head of the Strategy and Policy Unit, at the International Telecommunications Union, Geneva.)
Tim Kelly (Phillippa Biggs is a Market Analyst and Tim Kelly is the Head of the Strategy and Policy Unit, at the International Telecommunications Union, Geneva.)

info

ISSN: 1463-6697

Publication date: 1 November 2006

Abstract

Purpose

This article seeks to consider why broadband technologies have been so successful in reaching such a large number of new users so quickly, and what characteristics of its pricing have made this possible.

Design/methodology/approach

Examines the different pricing strategies available, and their impact on broadband markets and prices, as well as some of the issues involved in measuring broadband prices.

Findings

Pricing strategies have major implications for the future development of telecommunication markets, as they are dismantling the constructs on which telecommunication services have historically been priced (namely, distance, time and location). Broadband pricing strategies, especially the growing trend towards flat‐rate pricing, promise to transform the revenue streams and expansion of communication services in future.

Originality/value

The findings, based on analysis of a unique price database across 145 countries, will be of value to operators and regulators.

Keywords

Citation

Biggs, P. and Kelly, T. (2006), "Broadband pricing strategies", info, Vol. 8 No. 6, pp. 3-14. https://doi.org/10.1108/14636690610707455

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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