TY - JOUR AB - Purpose–To investigate the impact of the internet in “traditional” market rules.Design/methodology/approach–An opinion piece based on Michael Porter's arguments for the new economy.Finding–Michael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector.Originality/value–An attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”. VL - 7 IS - 6 SN - 1463-6697 DO - 10.1108/14636690510628328 UR - https://doi.org/10.1108/14636690510628328 AU - Karagiannopoulos G.D. AU - Georgopoulos N. AU - Nikolopoulos K. PY - 2005 Y1 - 2005/01/01 TI - Fathoming Porter's five forces model in the internet era T2 - info PB - Emerald Group Publishing Limited SP - 66 EP - 76 Y2 - 2024/04/23 ER -