Location and personal information for direct marketing: Third generation killer application

Abstract

This work shows the evolution regarding regulation of location services in both the USA and the EU. The article explains why these services were first regulated and the regulation itself is then explained. Two of the most important issues regarding location information are privacy protection and unsolicited communications. Shown here is the huge commercial value of location information and how the user’s approval can be manipulated to obtain consent to process and use as much information as possible.

Citation

Rodríguez Casal, C. (2003), "Location and personal information for direct marketing: Third generation killer application", info, Vol. 5 No. 2, pp. 45-50. https://doi.org/10.1108/14636690310480199